The Fireweed Project
Hope Grows Here.
A Yukon-wide campaign creating visible reminders of connection, appreciation, resilience, and belonging throughout September 2026.
Every September, Yukoners recognize Suicide Prevention and Awareness Week. The Fireweed Project extends that spirit throughout the month, inviting individuals, communities, First Nations, schools, workplaces, organizations, health services, and businesses to participate in ways that are meaningful and manageable for them.
Inspired by fireweed—one of the first plants to return after the landscape has changed—the project reminds us that healing takes time, growth remains possible, and communities can become places where people feel seen, valued, and supported.
Participation can be as simple as wearing a Fireweed pin, displaying awareness materials, sharing a campaign message, recognizing someone you appreciate, or starting a thoughtful conversation.
Why Fireweed?
Fireweed is often one of the first flowers to bloom after the landscape has changed.
Its return reminds us that healing takes time, growth is possible after difficult seasons, and small signs of renewal can carry powerful meaning.
Fireweed may represent something different to each person:
Hope. Healing. Resilience. Remembrance. Gratitude. Community. New beginnings. Someone they love.
There is no single Fireweed story. That is what makes it meaningful.
Choose How You’d Like to Participate
The Fireweed Project is designed to be flexible. Individuals, families, communities, First Nations, schools, workplaces, organizations, health services, and businesses can participate in ways that reflect their interests, resources, and capacity.
Participation may be as simple as displaying awareness materials or wearing a Fireweed pin. It could also include sharing campaign messages, hosting an activity, supporting workplace or community wellness, or helping provide resources to others.
Every act of participation helps create a more connected Yukon.
Community Conversations
Create space for meaningful conversations about connection, appreciation, belonging, resilience, and community wellbeing.
Conversations may take place in a community gathering, classroom, workplace, team meeting, staff room, wellness activity, or informal gathering. They can be led using Fireweed Project resources, facilitated by a local volunteer, or supported by a counsellor from Aurora Wellness Group.
A conversation does not need to be formal or complicated. Sometimes it begins by asking someone how they are doing—and taking the time to listen.
Community Beading and Bracelet Activities
Bring people together to create Fireweed pins or bracelets while sharing stories, learning from one another, and building relationships.
Fireweed pin-making activities are available for participants who are comfortable working with smaller beads and wire. Simple Fireweed bracelets made with pony beads provide an accessible option for children, beginners, and anyone who would prefer an easier activity.
These activities can be hosted by communities, First Nations, schools, workplaces, organizations, or informal groups. Pin-making kits, bracelet kits, and group supplies can be purchased, sponsored, or assembled using locally available materials.
Activities may be led by a community member or volunteer, and no previous beading experience is required.
Finished pins and bracelets can be worn, gifted to someone, shared with community members, or used to recognize people who make a difference.
Share Your Fireweed Story
What does Fireweed mean to you?
A Fireweed Story may be about resilience, remembrance, gratitude, connection, community, a new beginning, or someone who has made a difference in your life.
Stories can be shared through writing, artwork, photography, conversation, or a simple message of appreciation. Individuals, families, teams, classrooms, and communities are all invited to contribute.
Stories may be submitted anonymously. With permission, selected submissions may be featured through Fireweed Project social media, newsletters, displays, or community materials.
Every story adds another voice to the project and reminds us that Fireweed can carry a different meaning for everyone.
Community and Organizational Support
Communities, First Nations, schools, workplaces, organizations, health services, and businesses can request support to bring the Fireweed Project into their setting.
Free campaign resources may include digital materials, awareness displays, activity ideas, and tools for sharing the campaign. Groups may also purchase or seek sponsorship for Fireweed items, wellness bags, activity kits, and group resources.
Activities can be organized locally, led by a volunteer, or facilitated by a counsellor from Aurora Wellness Group for an additional fee. Options can be adapted to the size, location, interests, and needs of each group.
Contact Aurora Wellness Foundation or complete the interest form to explore what may work for your community or organization.
The Fireweed Collection
The Fireweed Collection offers meaningful ways to participate, recognize someone you appreciate, support group wellness, or bring the project into your community.
The collection includes Fireweed pins and bracelets, activity kits, wellness bags, locally inspired products, and gifts that encourage connection, creativity, and everyday wellbeing. Group purchases are available for communities, First Nations, schools, workplaces, organizations, and events.
Items may be purchased for yourself, gifted to someone, purchased for a group, or sponsored for people and communities who may otherwise face barriers to participating.
Proceeds help support the Fireweed Project and Aurora Wellness Foundation’s work to make mental health counselling more accessible.
More Ways to Take Part
Wear or gift a Fireweed pin or bracelet
Display Fireweed Project awareness materials
Share campaign messages with your community
Submit a Fireweed Story
Host a conversation, creative activity, or fundraiser
Bring Fireweed activities or wellness resources to your group
Volunteer your time or professional skills
Purchase or sponsor items for a school, group, or community
Donate products, supplies, services, or financial support
Participate in a Fireweed Project event
Choose one activity or combine several. Every contribution helps create connection, appreciation, belonging, and support across the Yukon.
Fireweed Project 2026
Throughout September
The Fireweed Project will take place throughout September 2026 in recognition of Suicide Prevention and Awareness Week.
Activities may include:
Fireweed awareness displays
Community and workplace conversations
Pin-making and pony-bead bracelet activities
Wellness resources and group kits
Fireweed Stories
Fundraisers and locally organized activities
Fireweed Passport locations
Partner activities across the Yukon
Volunteer opportunities
Confirmed activities, locations, and dates will be added as they become available.
Hope Grows Here
The Fireweed Project belongs to everyone.
Throughout September, Yukoners are invited to recognize the people who make a difference, create opportunities for connection, and help build communities where people feel seen, valued, and supported.
Wear or gift a Fireweed pin or bracelet. Share your story. Host an activity. Display campaign materials. Volunteer, participate, or simply take time to connect with someone.
Choose the form of participation that feels meaningful and manageable to you.
Need Support Now?
The Fireweed Project webpage and submission forms are not monitored as crisis or emergency services.
If you or someone you know needs immediate support:
Call or text 9-8-8 for Canada’s 24/7 Suicide Crisis Helpline
Call 9-1-1 if there is immediate danger
Call the Hope for Wellness Help Line at 1-855-242-3310 for support available to Indigenous people across Canada
Youth can call Kids Help Phone at 1-800-668-6868 or text CONNECT to 686868